A social media guide for outdoor community groups

This guide has been developed following on from a 6 week social media course run in partnership between All The Elements and Purposeful Adventure Club with funding from the YHA Outdoor Citizens & Sport England.

If you’re looking for advice and guidance on how to use social media to share engaging content about your community, promote your events and communicate with your members, this 78-page guide breaks down the key platforms and how to use them effectively.

Download and save the guide here.

What does the guide cover?

The contents of the guide is laid out below. Within each section you’ll find practical advice to follow and real life case studies from community groups working on diversity in the UK outdoors.

Contents:

Getting Started:

• A note on capacity

• The 5 key marketing questions

Social media platforms:

• Instagram for community groups

• Facebook for community groups

• Linkedin for community groups

• TikTok for community groups

Other Skills:

• The world outside social media - and why it matters

• Social media planning for community groups

• Monitoring your Page Insights

• Common challenges using social media

• Staying safe

Take a look inside:

Created specifically with outdoors community groups in mind, this guide provides tailored social media advice using case studies and examples from real community groups who are sharing great content.

Here are some example pages to show you what you can expect when you download the guide:

Looking for more support?

You can find out more about Purposeful Adventure Club run by Frankie Dewar here. They run monthly sessions as well as offering 1:1 sessions and different training opportunities. You can also reach out to All The Elements for support via hello@alltheelements.co.

This guide was created following a 6 week course that was funded by the YHA Outdoor Citizens & Sport England - If you’d be interested in joining a similar course in the future please register your interest for future training here - this helps us to gauge interest and will help us to apply for future funding.